House of Rawwsh — Reclaiming the Body, the Mind, and the Wild Feminine

Founded in 2025 by Roshni Sharma

House of Rawwsh is not a passion project.
It is a movement, a business, and a cultural reset.

Founded by Roshni Sharma, an Indian creative director, model, and wellness entrepreneur, Rawwsh was born from lived experience — navigating grief, identity, cultural conditioning, and healing through ancient practices, nature, and self-reclamation.

This brand exists to do three things at scale:
1. Build confidence in women
2. Create meaningful jobs for women
3. Educate and reintroduce biohacking & ancient healing practices for the modern world

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Why Rawwsh Exists

For centuries, women — especially Indian women — have been taught to shrink, conform, and disconnect from their bodies.

Rawwsh challenges that narrative.

We believe:
• Confidence is built through embodiment
• Healing happens when ancient wisdom meets modern science
• Fashion can be functional, ethical, and spiritually empowering
• A woman in her body is powerful — not something to be controlled

Rawwsh is about returning to the raw state — raw to the core.

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What We Build

1.⁠ ⁠Conscious Swimwear & Apparel

Our swimwear is crafted using premium recycled fabrics, designed to move with the body, not restrict it. Every piece is:
• Ethically produced
• Designed for real bodies
• Made to evoke strength, sensuality, and freedom

Collections so far
• SIREN — our debut collection
A reclamation of feminine power, sensuality, and presence.
• GUAVA ISLAND — our second collection
Featuring crochet and hand-crafted elements, celebrating slow fashion, artistry, and tropical freedom.
• Our Third Collection (Current)
A deeper evolution of Rawwsh — merging swimwear, wellness, and ritual. This collection marks our transition from a fashion label into a wellness-led lifestyle brand.

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Beyond Fashion: Wellness, Biohacking & Ancient Practices

Rawwsh is deeply rooted in:
• Ancient Indian healing systems (Ayurveda, breathwork, ritual movement)
• Modern biohacking (cold exposure, infrared therapy, nervous system regulation)
• Nature as medicine

Our long-term vision includes:
• Education around mind–body healing
• Physical spaces that combine wellness, movement, and community
• Products that support energy, hydration, recovery, and embodiment

This is not trend-based wellness.
This is ancestral knowledge, made accessible.

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Why We Need Your Support

Rawwsh has already been self-funded through:
• Personal savings
• Independent production
• Founder-led creative, marketing, and operations

To scale responsibly and globally, we are raising funds to:
• 🚀 Launch our third collection at scale
• 🏭 Expand ethical production and create more jobs for women
• ♻️ Invest further in high-quality recycled materials
• 🏬 Open our first physical Rawwsh space/store
• 🌍 Build global presence while staying rooted in Indian identity
• 📚 Expand education around biohacking and ancient healing

This funding allows Rawwsh to move faster, wider, and deeper — without compromising values.

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Why This Matters (Especially Now)

Rawwsh represents a new generation of Indian-founded brands:
• Globally relevant
• Spiritually grounded
• Ethically driven
• Unapologetically creative

This is about changing mindsets — within India and beyond — about:
• The female body
• Indian creativity
• Wellness as power, not luxury

Supporting Rawwsh means supporting:
• Women-led employment
• Conscious consumption
• Cultural pride without restriction
• Healing through art, movement, and design

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A Message from the Founder

“House of Rawwsh is built from everything I was told I couldn’t be —
bold, embodied, spiritual, sensual, and ambitious.

This brand is for every woman who wants to feel at home in her body again.

Your support doesn’t just help a brand grow —
it helps shift culture.”

— Roshni Sharma, Founder